so that's how they do it.
from abcnews.com's the note:
Q. What determines how many times Karl Rove's name appears in The Note on any given day?
A. Rove, as Dean Lemann recently pointed out, is everywhere, and we could insert him into every section, every day, without any fall-off in editorial quality.
The number of Rove mentions, however, is determined by one particular Googling monkey, in whose cage we have placed a Pop-o-matic. Whatever number the die is on when we get in each morning is the number we use.