We Have More Than One Product!
Cuervo's entire heritage is wrapped around tequila which is very clear when you view the Cuervo.com
web site. However, it was easy to get the impression that they had only one tequila product, Especial
The goal with the site restructure was to create a system that would not only allow the other
products to be appreciated at a higher level, but also would be flexible for the addition of
new products in the future (at least 2 since the initial documentation for this project was completed).
Recipes were also given a higher level of prominence and expanded to be included with every product because
they are among the most frequently visited pages of the site. Also a system was created to handle
promotional messaging and give the "Heritage" section a certain amount of prominence since it
was extremely important to the company and family. However, it was handled in a way so as not to be
intrusive for users who might not find such content relevant to their experience.
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