Price Waterhouse Coopers
Introducing Simplicity to a complicated organization
Price Waterhouse Coopers is a large consulting firm with offices all over the world including
countries I'd never even heard on. Isle of Man anyone? The goal of this project was to redesign
the global home page which would set the tonefor updates to its country sites (which for the
most part were indepentently operated).
Initially the home page held a great deal of information which made it difficult to
understand what the most important service offerings were. Also the site was failing
to demonstrate its mantra of "connected thinking" as it was difficult to understand the
connections between industries served in different countries. For example a business person
in Canada might be searching for lumber industry opportunities in Poland. How would he find
the information neccesary to become a qualified lead and what would be the easiet way for
that person to find the appropriate contact within PWC who could help him?
Working with the creative director we simplfied the home page a great deal to highlight
the most important features of the site-services, industries and offices. We also left room for
PWC's promotional messages.
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