charlene mcbride | information architecture and design

Charlene McBride
2809 W. William Cannon Dr., Austin, TX 78745 (512) 445-7177 mcbride@echonyc.com

Summary

A creative and analytical thinker with excellent experience in Information Architecture, Usability and Web Content Organization, over ten years experience in animation and television production and several years experience as a fine artist and craftsperson.


Skills

Information Architecture and Usability
Requirements Documentation
Painting, Drawing, Image Editing and Illustration
Digital/Desktop Video
HTML/CSS
Animation Timing
Storyboard Slugging
Content Analysis and Evaluation
Office Administration


Software

Visio, Final Cut, Adobe Photoshop, Adobe Illustrator, Painter, Inspiration, Adobe Premiere, Quark, Microsoft Office


Education

New York University,
Tisch School of the Arts Institute of Film and Television
1989-1993

Additional course work at Cooper Union, New School for Social Research, United Digital Artists and Center for Book Arts


Affiliations

NY SIG CHI, NYC SIGGRAPH, WWWAC, Webgrrls, New York New Media Association, Int'l Lomographic Society, Brooklyn Working Artists Coalition


Activities

The Children's Aid Society
Associates Council Planning
Committee and Homework Help Tutor 1993-2001
New York Central Park Summerstage
On Site Volunteer 1994-2001


URLs

Zyrtec
-prepared IA for site redesign

Pennsylvania Workforce
-prepared IA for site redesign

Delta Airlines
-prepared IA for site revitalization project

Cuervo
-prepared IA for site restructure

Merck
-prepared IA documentation for large complex medical information site

JDRF
-completed major rebucketing and restructuring of top level content for phase 1 of redesign

Kbeau
-site created for emerging jewelry designer


 

Experience

Agency.com
Information Architect (Freelance)
May 2006 - June 2006
-Created documentation to support strategy phase of BtoB site redesign
-Evaluated site structure and content, and mapped gaps for new content development
-Contributed to persona development

Dillards, Inc.
Cosmetics Sales Associate
April 2005-Present
-Provided exceptional customer service while marketing and selling fragrance and cosmetic products
-Learned and understood customer behaviors, habits and preferences
-Created persuasive environment to encourage multiple item purchases

Wunderman
Information Architect (Freelance)
August 2004 and October - December 2004
-Evaluated and restructured the navigation flow of pharmaceutical web site
-Reorganized content to better match user needs as well as client goals
-Created extensive wireframe and sitemap documentation
-Created wireframes to support New Business pitch

Modem Media
Information Architect (Freelance)
January - March and August - September 2004
-Created extensive wireframe documentation for a major personal finance service integrating data from several resources into one application
-Created documentation for major airline website and a top professional services firm

Draft Digital
Information Architect (Freelance)
October 2003 - November 2003 and April - June 2004
-Evaluated and restructured the navigation flow of a major commercial web site
-Reorganized content to better match user needs as well as client goals
-Created extensive wireframe and sitemap documentation
-Created user experience documentation for Brand Education CD-ROM

Cartoon Pizza
Animatic Coordinator
March 2002 - June 2003
-Entirely responsible for the creation of animatics for top rated Disney Channel animated series "Stanley" as well as for development projects
-Adjusted preproduction animation timing
-Maintained story and picture continuity

Inverse Ratio
Customer Experience Engineer
October 2001 - January 2002
-Created usability testing plans
-Moderated and logged usability test sessions
-Video taped and edited footage of usability testing sessions
-Analyzed test results and wrote reports
-Business development and proposal writing
-Clients included HUD and New York Public Library

Modem Media
Information Architect
August 2000-June 2001 -Evaluated and structuring navigation and flow of information for web sites
-Executed documentation including user scenarios, user/process flows and wireframes
-Created usability standards and testing plans
-Worked with clients to create better content organization and strategy
-Helped clients identify and understand the users of their sites
-Clients included IBM, Juvenile Diabetes Research Foundation, Delta Airlines and Merck

Gist Communications Inc.
March 2000-August 2000
Graphic Designer
-Designed graphic elements for personalized TV listings web site
-Created organizational and navigation flowcharts
-Developed usability and style guidelines
-Redesigned and updated older graphic elements on the site
-Co-created design guidelines for Interactive Television project

Jumbo Pictures, Inc.
Animatic Director
February 1996-February 2000
-Producing animatics for animated series on ABC and Disney Channel: Disney's Doug,101 Dalmatians and PB&J Otter!; (An animatic is a way of previsualizing animation based on story structure and timing before it is animated)
-Developed low cost animatic system from commercially available digital video solutions
-Producing animatics for development projects and sales and designing production bibles
-Assisting animation directors with rough timing, story points and continuity
-Providing studio technology research, support and consultation
-Contributed research to the development of new projects

Office Manager
April 1994-January 1996
-Maintained all front desk operations including computer tech support, accounts payable and invoicing, and special events planning
-Assisted Controller, Production Coordinators and Producers in production of "Doug" and "Allegra's Window"
-Prepared sales and marketing materials
-Prepared color mockups and painted cels
-Prepared development project presentations for sales






copyright 2006 c.mcbride